Target audience age = 30 - 60
Source: the official IOMIB website July 2006:
"The target audience is intended to be adults aged 30 to 60, being the age range with a relatively large disposable income."
In June 2004 the official IOMIB website said:
"25 to 55"
Published on Sunday, 30 July 2006 at 16:37. Version 2.0.0.
